Sleeveface: the greatest photo meme lives on in radio station ads

Long before today's trend of stupid photo memes, there was Sleeveface. Although earlier examples exist, the fad was named and made famous in 2007 by proud Welshman Carl Morris.

Following the success of his user-generated site, in 2008 Morris and his friend John Rostron published a book of Sleeveface pictures. Having fallen in love with the concept from the start, a bunch of us at Acart Communications had submitted our own, photographed by our colleague Rob Wilson. Most of them made it into the book.

So sliiiiide over here, and give me a moment...

I've always wanted to find a way to use Sleeveface in a campaign. So I was a little bummed out when I passed this billboard in Ottawa last week:

It's a little obvious to do it for a classic rock station, but I guess I'm glad that the meme lives on.

Close-ups below:

Jammin' in the cubicle

Sisters are doin' it for themselves?