The most beautiful, nastiest, campaign nudes you will see today

These unsettling portraits are by by UK photog Rankin, known for his sexy and disturbing images. (As well as the most sexily disturbing PSA I have seen in quite some time—posted earlier on Osocio.)

For this job, conceived by Beta, London for the British Skin Foundation, the shock is toned down. The pictures are almost too beautiful for the message.

Heh heh heh... "bum crack"

Nice work, though. I hope it gets through.

Find out more about the campaign here.