It's a bacon cheeseburger. A bacon Goddamn cheeseburger. If you are talking to someone who is hungry for a bacon cheeseburger, then it is enough to show them a beauty shot of one, perhaps with a low pricepoint. And then they will buy it. Maybe even two, if they're drunk.
But this, DDB Helsinki, this ad is not designed to sell cheeseburgers. It is designed to make other Art Directors say, "hey! cool!'. And they are quite possibly vegans.
Via Ads of The World
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