For the past couple of days, Björn Borg Underwear has been hinting at a new campaign on its Facebook page. This is the same brand that got in trouble with Facebook a while back for running a user-generated contest showing fans in (and out of) their underwear. Now, apparently, they're encouraging them to go commando:
Not really sure where they're going with this, but I'm sure it will get somebody's knickers in a twist.
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Not hers, though, apparently.
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