What a brilliant (stolen) concept!

I just saw this campaign in Ads of the World:

Really awesome concept. But not an original one. The ads immediately sent me searching through my blog archives to find the originals, in an art photography series by Argentinian photographer Irina Werning:

The ad version is by an agency called Propeg in Salvador, Brazil. The creative team is Ana Luisa Almeida and Emerson Braga (CDs) and Edson Rosa (AD).

So here is my question for photographers and ad creatives alike: Is it right to rip off someone's personal art project for ad glory and profit? Is it "inspiration" or outright theft?

An Ottawa radio station is currently running ads that use the Sleeveface meme. But that's a collaborative and tongue-in-cheek project that uses already copyrighted work. This, on the other hand, is a clear ripoff in concept, style and content — with only the addition of a product placement — Irina's Back to the Future and Back to the Future 2. Is it even legal?

Opinions welcome. I have e-mailed Irina as well.

It's the end of the world as I know it, and I smell bad

Copyranter and AOTW shared this bit of apocalyptic partying, via Argentina.



At least it didn't have any goddamn angels in it.

Sex sells... paint? (nudity)

Of course it does. It's so easy to get attention in international advertising. It got mine. Just get a naked woman (in this case, Argentinian model Pamela David) and splash your product all over her body.



A big question is, will it never not be this easy to draw eyeballs online? Doubtful. But should advertisers be taking this easy (and sexually objectifying) route just because they can?

That's up to the consumers to decide. Because looking is not the same as buying.

Agency: Oil Comunicacion
Via Illegal Advertising
Via Illegal Advertising