The naughty little microbe in the Brazilain public health ad is sorta cute.
I'm more disturbed by my fear that some guy seems to have mistaken this innocent ham sandwich for a sex toy. If the food's that "good looking" you've probably spent too much time without female company.
The ad version is by an agency called Propeg in Salvador, Brazil. The creative team is Ana Luisa Almeida and Emerson Braga (CDs) and Edson Rosa (AD).
So here is my question for photographers and ad creatives alike: Is it right to rip off someone's personal art project for ad glory and profit? Is it "inspiration" or outright theft?
An Ottawa radio station is currently running ads that use the Sleeveface meme. But that's a collaborative and tongue-in-cheek project that uses already copyrighted work. This, on the other hand, is a clear ripoff in concept, style and content — with only the addition of a product placement — Irina's Back to the Future and Back to the Future 2. Is it even legal?
It must be something unique to Brazilian culture that associates the line "Break free from guilt" with a slice of bread killing your mind like an old-school villain. Or perhaps that's the evil bread (although its brown colour looks pretty good to me) that the hero bread is about to free your mind from?
I am so confused. But at least the illustrator got paid.
It's from Y&R Brazil. So, are they being sucked into the eyeball, or expelled from the iris? The bride looks ready for her wedding night, but won't they want to get the flower girl out of the way?
Oh, how I missed you. But is it any surprise that it is a agency self-promo? No, none at all. Copywriters can grow up to be Creative Directors too, don't you know.
Click to enlarge and read, if you have a spare half-hour...
I'm left cold by this one, though. It seems desperate. Plus, you're not supposed to talk about. Also, while it is a defence of branding as a creator of perceived value, it would also drive a smart consumer to generic products. Why not? They're all the same anyway. Why pay the agency?
As Copyranter pointed out, these ads for Hope lingerie "use two of the most insulting cliches about women as punchlines".
Not only do they bring up primitive notions that women can't drive or control their spending, but they also imply that the woman has nothing of her own. She apologizes for wrecking "his" car and credit rating. But it's all okay, you see, because he keeps her around for her value as a manipulative sex toy.
All this insult, in just two 15-second spots. Amazing.
