The weird world of Italian promotional calendars

Weirdness, pretentiousness, awesomeness and lots and lots of nudity — for the 20th anniversary of this particular outreach, the Lavazza coffee company serves up everything you would expect of an Italian calendar.

According to PopSop, Lavazza asked 12 photographers who had shot its previous editions to take self-portraits.

Here they are (via IBiA)

January: Erwin Olaf – Inspiration

February: Thierry Le Gouès – Substance

March: Miles Aldridge – Reflection

April: Marino Parisotto – Seduction

May: Eugenio Recuenco – Culture

June: Elliott Erwitt – Humour

July: Finlay Mackay – Excitement

August: Mark Seliger – Deep

September: Annie Leibovitz – Escape

October: Albert Watson – Intimacy

November: David Lachapelle – Energy

December: Ellen Von Unwerth – Euphoria