Christian church ditches "Christmas", goes with pagan holiday instead

It's Halloween, sure, but The Bay put up their Christmas decorations in September. And when I was out for a walk near my office, I saw this banner on the side of Dominion-Chalmers United Church:

I belong to the United Church of Canada, even though I no longer attend. And I had never heard of anyone being afraid of calling "Christmas" by name.

Sure, there are places where name-checking a religious holiday is considered inconsiderate to those who do not follow the same gods and/or prophets. But I would have thought a Christian church, even a very liberal one, would be okay with putting the "Christ" in the whole thing.

Even stranger is the use of "Yule". I like the term, but it's a religious holiday too. It just happens to be a pagan German one that few today observe.

I'm not at all offended that a church I sort-of belong to (and Canada's largest Protestant denomination) decided to go this way. All I can figure is that they are trying to be welcoming to the diverse community of Centretown Ottawa. The UCC, after all, is the affirming church that welcomes people of all sexual orientations, and often holds religious weddings for people from other churches and religions that are no longer accepted in their own places of worship. It is also the church responsible for this ad:

But it still made me go "hmmmmm..." You?