Sex, sex and racism at Belgrade's Grand Casino

Ads of The World featured this rather unimaginative campaign for Grand Casino in Belgrade, Serbia. It uses party shots to make visual puns on gambling, like this:

And this:

That's just run-of-the-mill female sexploitation. The guys, of course are all players, while the women are prizes.

But here's the one that really stopped me cold:

Even if the word "spade" does not have the same connotations in Serbian, it's still pretty damn offensive.

Agency responsible: Euro RSCG

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