For a pretentious fashion ad "film", this one (directed by Stéphanie Di Giusto for Vanessa Bruno) this one is pretty good.
No S&M, no awkward sexual role playing, no appearance by the ubiquitous fashion tit. Just dimension-bending visual tricks and emoting by Kate Bosworth.
Perhaps being an all-female affair meant that they actually tried to make an ad that would appeal to actual women? Do fashion marketers still do that?
Via my colleague Amanda's blog: Make. an. ART. of. being. ME.
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