It's a two-part viral promo for Elmsta 3000 Horror Fest, and if you insist on watching them with a functional soul, you will be repulsed and disturbed. Extreme graphic violence, torture, gore and hillbillies disturbed. You have been warned.
Ads of The World shared this Dutch "shock and ha!" ad by Fitzroy, which was Hyundai apparently abandoned post-production because it is "'too shocking for our brand'.
At first it made me wince, but if you don't mind the cartoonish violence its parody of Final Destination is actually kind of amusing.