That's one powerful bra!

Marc shared a post from Adformatie, which showed this bus shelter campaign for push-up bras from HEMA, a Dutch retail chain:

Those of you who are very familiar with the weird and wild world of fashion are now exclaiming, "That's a man, man!!!"

And it is. Andrej Pejić is the androgynous European model of the moment.

Source

So, you see, the bra's so good, it made you ogle a dude's moob cleavage.


Credits:
Agency: Doom & Dickson
Concept: John de Vries, Rene Verbong
Art director: John de Vries
Account: Frieda Ulsamer de Waard, Karin van Dalen
Photographer: Wendelien Daan, Unit
Client: Rosa Arents, Caroline Turennout (HEMA)

Thanks to AdFreak and Copyranter for the linkbacks.

Some rock stars age better than others

The headline on this Dutch record fair campaign says "Discover just how great your old heroes still sound".

But I'm not so sure about that...

Dead since 1997

Dead since 1977

Half dead (and it was the good half, too)

Dead since 2009

Apparently retired

On tour

I get the concept. But the whole point of listening to those records is that they are frozen moments in time. On vinyl (or CD or MP3) Elvis is still The King. Bowie's whatever he was that year. The Beatles are both fab and gear. And they couple who do still play live are actually old, with thickened cocal cords and mellowed stage presence.

No, this campaign misses why records are so special. They are time machines. And I wouldn't have it any other way.

Via AOTW

F'd ad Fridays: New dress turns invisible when you get excited

This high-tech dress by Studio Roosegaarde could bring a whole new meaning to "wardrobe malfunction".



Here's the explanation:

INTIMACY is a fashion project exploring the relation between intimacy and technology. Its high-tech garments entitled 'Intimacy White' and 'Intimacy Black' are made out of opaque smart e-foils that become increasingly transparent based on close and personal encounters with people. 

Social interactions determine the garmentsʼ level of transparency, creating a sensual play of disclosure. 

INTIMACY 2.0 features Studio Roosegaardeʼs new, wearable dresses composed of leather and smart e-foils which are perfect to wear on the red carpet. In response to the heartbeat of each person, INTIMACY 2.0 becomes more or less transparent. 

Currently Studio Roosegaarde is inviting haute couture designers to develop their own vision for the next INTIMACY. 

Specifications: 2010-2011. ʻBlackʼ and ʻWhiteʼ dresses, length 100cm, width 40 cm. Smart foils, wireless technologies, electronics, LEDs, copper and other media. 

Via Jezebel

F'd Ad Fridays: The perfect gift for your little van Leeuwenhoek

No, not really.

Ironically, I received this super geeky adult sex toy link as comment spam, and here I am posting about it.

From the product site:

"It might not be made by the space agency but the Nasa Scope is still pretty hi-tech, and a fantastic way to view your own sperm or any other juices you or your partner produce! Use the various lens to get a maximum magnification of 1200 times and REALLY get to know how your body works.

This set includes not only the powerful yet novice-friendly microscope, but also samples for you to test out your scientific skills before you get more personal. There are also slides, filters, a dropper and a spatula included. This has been especially produced for all those curious guys and gals out there, so don't feel squeamish or embarrassed about putting your intimate liquids right under the microscope!

The Nasa Scope features:

• Includes: samples (fat, sea salt, shrimp eggs, eosin), slides x 4, color filter, pin set, prepared slide x 2, dropper, spatula, surgical knife"

 Surgical knife? What kind of sick shenanigans are they getting up to in the bedrooms of Japan?

Although I do appreciate the historical appropriateness of examining intimate fluids. Antonie Philips van Leeuwenhoek, father of microbiology, famously fell afoul of church authorities for discovering sperm by examining semen under his early microscope.

"I have often observed the sperm of a healthy man without waiting for it to become corrupt or fluid/watery, five or six minutes after ejaculation. I have noticed that a large number of small animals, I think it must be more than a thousand, on an area no larger than a grain of sand."

 Maybe I should be more curious about what kind of shenanigans they're getting up to in the laboratories of The Netherlands.

The 'shock and ha!' Hyundai ad that you won't see on TV

Ads of The World shared this Dutch "shock and ha!" ad by Fitzroy, which was Hyundai apparently abandoned post-production because it is "'too shocking for our brand'.



At first it made me wince, but if you don't mind the cartoonish violence its parody of Final Destination is actually kind of amusing.