Monday morning Danish comes with a cup of sexual objectification

Helloooo, target market!

This softcore pornvertising video for Denmark's JBS underwear brand manages to insult men and women at the same time, by limiting (t)its appeal to adolescent boys. Whatever.



Via Illegal Advertising

Cool "Arablish" ad from Al Jazeera

From the wars in Afghanistan and Iraq to the Arab Spring, Al Jazeera has been enjoying unprecedented interest from the English-speaking world. Despite facing suspicion and even censorship in the United States, the network is looked to online (especially on Twitter) to provide a different and often breaking "on the ground" Arabic perspective.

That's why this ad is great. Because much of our historically-important news first comes to us with a distinct accent:

Click to enlarge.

Even the grammatical mistake in the tagline works, somehow. (The ad agency is Danish.)

Via IBiA. The other two, unfortunately, are not very good.

F'd Ad Fridays: Danish energy booze hates your boobs

According to Adland, Danish energy drink/alcopop Cult Shaker has been shut down by Denmark's ad authority over an online contest that invited drunk and overstimulated fans to upload pictures of their breasts and be rated for winning free breast implants.

Shaker apparently has built its entire brand around showing nude female (and now male) torsos in its ads. Voting actually ended in the summer, but now the company has been forced to offer a cash equivalent instead of surgery. (They also offered free drinks to anyone willing to flash the bartender.)

What a weird contest. Not just the sexist exploitation, but also the idea of asking people to rate the breasts "most deserving" of enhancement. Not exactly a compliment, is it?