This series by Ogilvy Group in Bucharest, Romania, will ruin Bugs Bunny for you. Unless you want him to be like that, in which case... you're welcome?
Via IBiA
Showing posts with label ogilvy. Show all posts
Showing posts with label ogilvy. Show all posts
Friday, October 7, 2011
Tuesday, September 6, 2011
Durex fortune teller says "cover your little feller"
Ads of The World just posted this nice ambient ad infiltration by Durex in Taiwan:
An interesting case of manipulating cultural predispositions. According to the case study, Taiwanese youth don't want to talk about condoms or sex, but are obsessed with having their fortunes told. So the agency (Ogilvy) built an old-school fortune booth that distributed condoms and warnings about unsafe sex.
Clever. The ending looks pretty staged, but still clever.
An interesting case of manipulating cultural predispositions. According to the case study, Taiwanese youth don't want to talk about condoms or sex, but are obsessed with having their fortunes told. So the agency (Ogilvy) built an old-school fortune booth that distributed condoms and warnings about unsafe sex.
Clever. The ending looks pretty staged, but still clever.
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