Tide: For psycho moms with control issues

It's actually a very charming comercial. The question is, who is the hero here? The mom comes off as neurotic about her daughter's tomboyishness, while the daughter doesn't seem to care.

So, is the viewer mom supposed to empathize with uptight mom, or is she supposed to think to herself "Hey! If Tide satisfies that obviously OCD woman with its cleaning powers, I'm sure it'll do for me!"

Either way, I'll bet that girl is going to grow up cool.

In other news, Tide is a great way to get your girlfriend's head in your lap:



And to help your husband loosen up:



Is there anything it can't do?

Tip Via Sociological Images.

Men: put yourself in a woman's position

Kel shared this awesome Flikr set called "Men-Ups!" that shows guys posing in traditional pin-up girl poses:

So smart, using straight male stereotypes, too, rather than the more metro (or even extremely feminine) look of male fashion models. It heightens the sense of absurdity. This idea must have been used for an ad campaign by now, but my memory fails me. Anyone have an example?

IKEA now provides in-store daycare for husbands and boyfriends?

Yes, it's obviously a clever PR gag.



From news.com.au:

"You've probably seen the 'boyfriend chair' in clothing stores for bored shopping companions.

Now IKEA has taken the concept one step further by creating a “crèche” for retail-weary men, complete with Xbox consoles, pinball machines, continuous televised sport and free hot dogs.
MÄNLAND is being trialled for four days this Father's Day weekend [Sept 2 in Aus.] as a male-only play space to hang out in while wives and girlfriends peruse the aisles.

Publicity manager Jude Leon said the idea was modelled on the Swedish furniture giant’s existing child play area, SMALAND.

Ms Leon said women were given a buzzer to remind them to collect their other half after 30 minutes of shopping."

Although I have to admit, sexism aside, I can only stand shopping with my beloved for maximum 20 minutes per store. But that's what shopping mall bars are for...

Are you offended by this? Or is it just good-natured payback for centuries of putting the women down?

(Tip from Tastefully Offensive)