F'd Ad Fridays: What's under the makeup?

Via Illegal Advertising:



This ad for Dermablend is actually pretty effective at selling its product. After all, if you can make Zombie Boy  pass for having virgin skin, this stuff will probably do a great job of hiding your '90s tramp stamp from your parents-in-law, or a hickey from your coworkers.

Rico Genest is a Canadian guy who has been covering himself in tattoos since he was 16. His look caught the eye of Lady Gaga, who featured him (and imitated his tatts) in her "Born This Way" video.

Which is interesting, because he was born more the way he looked after the makeup, even though it is twice removed from nature:

I don't know how durable this stuff is, but you could almost make a fashion out of changing your skin tone to match your mood or the crowd you're with. Or disguise yourself just for fun.

Anyway, here's a making of:



Happy Weekend.

Casting without seeing

Here's an interesting marketing stunt: BareEscentuals, a premium cosmetics company, cast its latest campaign by evaluating models from an open call based first on their written words, then by their voices and interview responses. The client and agency never saw a face until they made their final selections.



Here are the winners:

What, you expected them not to be this beautiful? Perhaps a little older, in some cases, than the average cosmetics models. Perhaps brainer. (Andrea is an environmental scientist and entrepreneur, Melanie has an engineering degree, and all are very accomplished.) But wouldn't you have expected a "blind" casting call to have at least turned up someone more average looking? Or older? Or larger?

Only the client, or perhaps TBWA\Chiat\Day, LA can answer those questions.

Nevertheless, a good marketing tactic. I'll bet Dove wishes they had thought of it first.

Via IBIA