This is a real thing in the world.

Um. This is apparently an actual series of ads created by Ogilvy Atlanta for the Boy Scouts of America:


[Click to embiggen.]
Okay, there is a lot of stuff going on here—the equating of hairiness with masculinity, and a particular brand of "natural" masculinity, at that; the equating of hairiness with wildness; the substitution of "a brunette white kid, a redheaded white kid, and a blond white kid" for racial diversity; the aging of children to promote a group that has [trigger warning] an institutional problem with sex abuse—but, apart from (and in addition to) all of that, this shit is just fucking WEIRD.

[Via Copyranter.]