The Globe and Mail reports that this just-launched logo, for a minor league baseball team in London, Ontario, is not everyone's style of brand humour. London Mayor Joe Fontana says he has "serious concerns" about having his city's pro sports team named after a misogynistic serial killer, while Megan Walker, executive director of the London Abused Women's Centre, objected to the “very creepy-looking man” in the logo and the team's tagline, “Lurking in Labatt Park this spring.”
Me, I think this outrage is a bit of a stretch. The brand is tasteless, sure. But it's not like they named themselves after Robert Pickton. There's something to be said for the healing passage of time.
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