Bieberpocalypse shows epic failure of user-based moderation

I've written plenty about the idiocy of Facebook's policy of acting instantly on any complaint about inappropriate content, whether justified or not, and leaving the victimized user to prove they were wronged. It has been used by prudes to complain about non-sexual nudity, by political movements to ban social ad campaigns they disagree with, and who knows what else?

Well, YouTube has a similar policy of "yank first, ask questions later." And this policy was used today by a troublemaker called iLCreation who made an unsubstantiated copyright claim on every single Justin Beiber video on his official Vevo channel — leading to their wholesale removal — according to TMZ.



That's right. Even that awful video with over 600 million views got removed because an anonymous user made a claim against it. And boy, were his fans mad.

Relax, Beliebers. He's back online now.

But considering the unbelievable power that Facebook and YouTube have put into the hands of every single internet loser with a chip on his or her shoulder to stifle argument and destroy multi-million dollar marketing campaigns, maybe it's time to put smarter moderation in place?

I'm just saying.