Scientists develop tool to measure Photoshop Disasters

Via Wired

Scientists in the United States have developed tools to quantify the amount that an image has been digitally manipulated — but only of they have access to the original image.

While Wired talks about the breakthrough as a way to regulate image manipulation in advertising, at a time when some jurisdictions are cracking down on altered images, Nature says the system was developed as a way of combatting image fraud in scientific journals.

Nature also quotes developer Hany Farid, a computer scientist who studies digital forensics, wo points out that this system is no magic bullet:

"The requirement for both original and retouched images is an obvious flaw in his system, admits Farid, as researchers can’t always find their originals. But, in his opinion, it is impossible to get an accurate score for the extent of manipulation without the original image. Moreover, for both scientific journals and popular magazines, the very act of requiring original images to be provided could act as a deterrent against manipulation, he says."

In advertising and the fashion industry, therefore, the system will only work if media or regulators institute a scale of manipulation and insist on access to unaltered images. Which won't do much to deter dishonest marketers, who are not bound by the same honour and reputation system as scientists.

So, while this is pretty cool, we'll probably have to keep discovering image fraud the old fashioned way.

Marketing Big Meat

Mother Jones recently ran an interesting exclusive: branding and packaging pages from a draft marketing plan fror Sara Lee about how they could reposition Hillshire Farm deli meats as a more sustainable and healthy option.

The scanned document looks like it was nicked from a recycling bin, but it's worth reading just for gems like this:

Give it up for pepper!

And this:

Good job, bees!

This off-the-cuff, conversational style is supposed to represent a new era of transparency and sustainability  in megameat.

Well, aspiring to transparency and sustainability anyway. And buying up small farms so that their newly-pluralized brand name actually means something.

It's good, though, that consumer pressure is forcing big processors into at least wanting to be seen as wholesome and small.

They also want to break into the food snob market by developing two new premium brands, "Smith & Smith" and "Flat Iron Ranch".

"Size of the prize"? I'm amazed that agency people can present that to a client with a straight face. But they also committed the following atrocities:

I am so ashamed of my industry right now.

Does this look into the marketing minds behind Big Meat surprise you? Disappoint you? Or just confirm what you already suspected.

This kind of rebranding, dressing factory-processed meat in a neighbourhood butcher's apron, is happening throughout the packaged meat sector.

But the big question is, how much marketing spin are you prepared to swallow?

And note to self: shred all draft marketing plans.

Obama creating jobs by putting creatives out of work?

Adland brought to my attention a truly ironic move by US President Obama's 2012 re-election team: unpaid crowdsourcing for a new campaign promoting job growth.

From the Art Works site:

"Obama for America is seeking poster submissions from artists across the country illustrating why we support President Obama's plan to create jobs now, and why we'll re-elect him to continue fighting for jobs for the next four years.


Your poster can address the broader themes of the President's plan or pinpoint a specific aspect, from supporting small businesses to rebuilding roads and bridges for the 21st century. For more on the desired specs, read the creative brief.


We'll pick the 12 best submissions received by November 4th, 2011, then put the finalists to a vote. Three winners will receive a framed print of their poster signed by President Obama and a limited edition of their poster will be sold in the campaign store."

Here are a couple of gems from the "Creative Brief":

"You hereby represent and warrant that all equipment, materials, and facilities used to produce your poster are owned by you and were not provided by a corporation, labor union, foreign national, or federal contractor. Any disposable materials purchased specifically to produce the poster will be treated as in-kind contributions to Obama for America."

I'm sure this one is being violated repeatedly by people who cannot afford to have their own equipment outside of the office.

"All submissions will become property of Obama for America."

And for all that, here's what you win:

"Three (3) winners will receive the following prize: A framed copy of the Poster (defined below) signed by Barack Obama and all or part of the winner's Poster will be used and displayed on Sponsor's website and/or in other Sponsor advertising or promotional material (to be determined in Sponsor's sole discretion) associated with Sponsor's political advertising efforts (approximate retail value: $195)."

When a country's economy goes bad, the marketing industry — including ad and design creatives — is the canary in the coal mine. Companies in trouble tend to cut marketing budgets early on as they struggle to reduce the bleeding. Agencies lose revenue, then lay people off (or even shut their doors).

There is nothing creative professionals hate more than a paid work opportunity being given over to free crowdsourcing. The Obama campaign is well-funded, too — Adland says they have "$60 million cash on hand in campaign funding".

Creating jobs means supporting professionals who depend on a certain trade for a living. But this contest asks ll entrants to give away their work for free even if they don't get any credit for it. By undermining the value of concept and design, the Obama campaign has thumbed its nose at one of the USA's most celebrated industries.

And when you piss off creatives, you can get some very creative responses.

Creative team threatens to "get gay married" if they can't land a job

What a clever, but terrible, idea.

Creative self-promo pieces are usually pretty kooky. In this one, according to Adland, Charli Hoffmann and Alex Otis threaten NYC agencies that they will have to get married to keep Charli in the country unless the Hoffmann can renew her work visa before October 7 by landing a job.

It's funny, if two straight girls making light of the struggle to get same sex marriage recognized in NY doesn't irk you. Your call.

The joke works in the ad world because creative teams do become like married people after a time, no matter what their sex or orientation. But putting intent to defraud U.S. Immigration on a Facebook Page?

Not a smart move for a foreign worker these days. Even in jest.

Good luck with that.

My fellow admen, this is why they hate us (again)

According to Agency Spy, this was the goodbye gift to two summer interns at digital agency R/GA:


Good Bye Interns from Leif on Vimeo.

And here I thought Mad Men was historical fiction, and that we now worked in an enlightened industry in which women are respected colleagues and clients rather than sexual playthings and passive eye candy.

But apparently I was wrong. So in that case, sweetheart, stop your yapping and go fix me a stiff drink.

(Previously in My fellow admen, this is why they hate us )

Australian reality show invites admen to solve impossible briefs

Why don't we have a show this cool in North America?

Australia's The Gruen Transfer has a segment called "The Pitch" in which it asks viewers to suggest objectives for "impossible" creative briefs via social media, which real admen and adwomen then have to pitch spec creative on.

This episode, in which Australians were asked to support a ban on vulgar language, was pretty fucking hilarious. (Wear headphones if you don't work in an unashamedly vulgar ad agency office.)



You can just leave the playlist going to see other briefs. I just love how this show not only entertains, but educates viewers on how ads are conceived, and how different two good solutions to one problem can be.

CBC, I hope you are reading this.