Showing posts with label Adrants. Show all posts
Showing posts with label Adrants. Show all posts

Wednesday, December 14, 2011

Bloglove is in the air... #saveadland

When I started this blog, in early 2009, I decided I had better carefully study the style and success of some of the more popular ad bloggers. Quickly, I realized that there was a small group who I ended up reading most often: AdFreak, Copyranter, Adrants, Adland, Osocio and (of course) Ads of The World - the place everyone goes for content.

As I found my voice and my niche, I also found that these blogs were run by a close-knit fraternity of ad nerds who were completely modest and approachable. Tim Nudd of AdFreak is an Anglo-American family man who balances being edgy and fun with the demands of representing a corporate brand. Steve Hall of Adrants is an apparent ad convention junkie who also writes for Playboy's "I just visit it for the articles" blog. Åsk Wäppling of Adland is a Swedish design nerd and single mom who is the veteran of the group (having blogged since 1996). Marc van Gurp of Osocio is a Dutch family man and digital designer who has a passion for great work that inspires social change. Ivan Raszl of Ads of The World is a Hungarian family man, designer, and now New Canadian. Even the anonymous Copyranter, the cynical Rorschach of the group, is surprisingly humble and accessible and on his comments thread.

It has been a pleasure to find myself accepted into this group, even though I'm a noob and don't have a massive following. All of the above have shared content from this blog, from time to time,  and have respectfully linked back. Tim and I chat frequently on Google. Steve runs a Facebook club, of sorts, for fellow enthusiasts. I flirt shamelessly with Åsk on Facebook. Marc and I are now good friends (although we've never met in person) and collaborators on Osocio. Ivan and I just recently had a meet-up at a pub when I was doing focus groups in his new home base. And Copyranter, he occasionally gives me a nice shout-out.

But the real sense of community occurred to me just today, when Åsk found herself at the business end of an unpayable server bill. She put out an appeal, and... well... I'll let her tell it:


"We've raised $1,287.15 for the $2,658.50 so far, but that's not even the best news here. The best news is that so many of you care enough to retweet and donate and post blog posts and tell your friends. I honestly wasn't expecting this much love, and I am humbled by it.

@Adfreak asked everyone to please help save us, @agencyspy put a link in their tuesday morning stir to longtime adgrunt Purplesimon's appeal post. I didn't ask @purplesime to do that, and I didn't ask @imperica to post this appeal post either. I'm grateful they both did. 
Turns out that Imperica have a good grasp of how much I do here (read: everything), and some readers revealed they had no idea. Thus came the tweets showing me building hardware (acme, apex and acme again) which was quite fun for a bit. At least for me. :)
Even the End days of advertising joined in making a special sarcastic toon just for adland. Sweet. 
And to top it all off, my ex-ex hosting place Memset contacted me over twitter to see if they can help. They must have forgiven me for almost taking down their network a few superbowls ago. 
And today, Amazon in Ireland phoned us up, they've not just extended the deadline, they're going to help figure out how to make a better setup that won't cost a fortune each month."
It's a Festivus miracle!

So I'd like to do my part to give back some blog love as I entreat those of you who also love reading or writing adblogs to donate now to keep the lights on at Adland. (I hear those Swedish winters are really damn dark, too!)

And thanks to all my adblogging friends for teaching me the ropes.

Friday, November 18, 2011

F'd Ad Fridays: Hot little Italian number

This Fiat ad has been making the rounds of Copyranter, Adrants, etc., to a mixed reaction.



My reaction is not mixed at all. I hate it. It's offensive to both men and women, and manages to negatively (or positively, if you're a male masochist) stereotype Italians while it's at it.

Steve Hall disagrees:
"It's not offensive in an way, shape or form. It's just a true statement of fact: men are perplexed, dumbfounded and all out distracted when in the presence of a hot woman or a hot car. The ad is a dead on depiction of men and their relationship to women and cars. And that's just the way it is."
I guess I've just never felt a sexual attraction to a car. And I don't find the idea of being with a clearly insane women all that hot, either. I guess I'll be turning in my man card now. But I think this ad is stupid.

Also, the Cinquecento is a small car.

Wednesday, November 16, 2011

Lowbrow casino ad is about as classy as you would expect


Sexist jokes. Fat jokes. Stupid man jokes. Blonde jokes. Potentially fatal injury jokes. This Fallsview Casino ad really hits all the worst ad tropes on the head (so to speak).


Fallsview Casino Resort - Coconut from Holiday Films on Vimeo.


Via Adrants

Friday, November 4, 2011

F'd Ad Fridays: Escort Quality, Hooker Pricing...


...Bestial Hangover?

Via Adrants, who says he got it in an e-mail with the pitch "In short, it's high quality like an escort, low cost like a prostitute... but drunk college girls are free!"

Which prompted a commenter claiming to be from either the client or agency responsible to respond, "I guarantee you that no one from our team sent this to you with the comment about college girls - our culture is fun and irreverent, not sexist and lowbrow."

Ummm... good luck with that.

Friday, October 28, 2011

F'd Ad Fridays: How would you advertise skateboard wheels to teenage boys?


Oh! Oh! I know. With porn?


Or maybe a little racist lesploitation? (I just made up this word today.)


Or perhaps a bad pun or two?

And some trash talk.

Thanks for turning me on to this brand, Steve Hall. It's just awful.

You can see the rest of the ads here.

F'd Ad Fridays: Axe says "Boo(bs)" with Halloween zombie vid

She's coming from inside the house!

So, Axe gives us some Halloween horror laced with T&A and a bit of zombie humour. They've done worse.



Via Adrants

Friday, October 21, 2011

F'd Ad Fridays: Steven Meisel spoofs fashion ad clichés

Steven Meisel, who you might know as "the guy who took those sleazy nudes of Madonna that weren't the furry Penthouse ones" has had some fun lampooning the pretentious and tawdry world of fashion ads for a series in W.

Featuring Linda Evangelista...

...Carmen Carrera...

...Karen Elson (and a buch of bums)...
...Anna Dello Russo and W's Style Editor at Large, Lori Goldstein...
...him...

...Karen Elson (again), Guinevere van Seenus, and Coco Rocha...

... Toddler in Tiara Eden Wood...

...heiress Petra Ecclestone...

...and a heavily Photoshopped Joan Rivers.
Via Adrants and The Telegraph and W (where you can see enlargements and read full credits).

Fun fact: I once did a freelance assignment for W's Milan bureau on weird Christmas traditions in southern Europe. They paid me for it, but it never saw print. The fools! It was gold!

Tuesday, October 11, 2011

Are coal-fired cars "the New Normal"?

Mitsubishi has decided to promote its own electric car with a stunt: Giving residents of Normal, Illinois 1,000 new electric cars and documenting their adoption by conservative Middle America.



Setting the stunt in "Normal" was really cute. But Illinois is hardly an ideal location for electric cars.

Why? One word: Coal.

Like much of the USA, Illinois gets much of its energy from coal. The state is a major coal producer, but their black gold is so dirty they end up exporting most of it. And their existing plants are pretty nasty, built before "clean coal" technology and regulations.

Is burning coal to power your car really cleaner than burning petroleum? How about nuclear? (Illinois is big into the atom as well.) This is why I am not as thrilled about the electric car as I used to be. To me, it seems as if they have the potential to allow city-dwellers to feel good about themselves and preserve their air while exporting their emissions and waste to the countryside. All energy has an environmental cost, and we need to look at the cause and effect throughout the system before we declare any technological miracles.

Friday, August 5, 2011

F'd Ad Fridays: In Israel, ice cream melts YOU!

Spoiler: The make sexy time.

I get the concept. I just don't think it works. But it's highly sexualized, so you'll want to watch it anyway.


Joya Nestle from Gravity on Vimeo.

By Geller Nessis/Publicis, Israel

Via Adrants