"Alibis" fragrances cover the smell of baby powder, desperation

Copyranter posted this rather clever campaign for Mavericks, a South African strip club.

From the Mavericks blog:

"Mavericks Revue Bar, Cape Town’s premier Gentlemen’s Club, is extending its entertainment brand with a range of fragrances entitled ‘Alibis’, aimed at prividing gentlemen with ‘Alibis’ for a range of day to day situations.

The fragrances, aimed primarily at men are entitled:

‘My Car Broke Down’ with the scent of fuel, burnt rubber, grease and steel
‘We Were Out Sailing’ with the scent of fresh ocean spray, sea salt, aqua and cotton rope
‘I Was Working Late’ with the scent of coffee, wool suits, cigarettes and ink

All are available exclusively to purchase at Mavericks Revue Bar in Cape Town and will retail at ZAR 295 [$36.50 USD]."

I was rather surprised that the products are actually for sale. You'd think you could achieve the same marketing effect for the club without shelling out for risky novelty product development.

I can't really complain about the sexism or ethics of these ads, because those things kind of come with the territory in this entertainment category. But I do wonder if Alibis also makes a Tide-to-go-type glitter and skid mark remover for men's clothing.

F'd Ad Fridays: "Subtle Butt" fart-absorbing pads... and more!

This awful, awful ad is for 'Subtle Butt' disposable gas neutralizers:



Oh yes, it's real. From their site:

"Problems with smelly gas? This pack of 5 saving graces (also affectionately known as fart pads or fart filters) effectively filters the odor caused by flatulence; simply stick one in the right place and you're ready for a chili cook-off. Giving Subtle Butt as a stocking stuffer is much more useful (to you) than charcoal!

Each 3.25" square filter is made of soft fabric with an antimicrobial treatment on the side touching the skin. The fabric is impregnated with activated carbon, which faces the underwear or the pants and has a vast surface area for bad odors to adhere to and get neutralized. Two adhesive strips are strategically placed so you know which side is which. And at around 1/32" thick, you will never know it's there. Now with improved adhesive!"

Subtle Butt is just one of many embarrassing products designed to reduce embarrassment marketed by Solutions The Stick. You can also order:

Nipplomats: reusable satin concealers

The Perk Up: adhesive breast lifts

Knicker Sticker: disposable adhesive underwear

Kitty Carpet: reusable downstairs toupee

Otherwise known as a "merkin"

Trunk in my Junk: male false advertising

And Skid Out: ...skidmark remover?

No, toothpaste drool.

All I can say is this: Their copywriters must get high at the office, every single day.

Have a great weekend.

Subtle tip from The Stir