F'd Ad Fridays: Israeli insurer ensures racism outrage in America

This awful, awful Hebrew-language online infomercial for David Shield (דיוידשילד) insurance showed upin my Facebook feed for some unknown reason:



I have no idea why I watched it all. I guess I'm a masochist. And then I saw this scene, at 2:33:

Oh, L O effing L. Without proper insurance covering you while working in some God-forsaken country without public healthcare, you could end up in the hands of some kind of Native witch doctor.

Appalling. And shameful. Ignorant racism is still a worldwide phenomenon.

Target Audience: Parents who think their kids are stupid?

Funny ads from Mccann Erickson, Tel-aviv, but will they appeal to today's "my child is a unique miracle of God" parents?

Maybe Israeli parents have a better-developed sense of irony.

Via I believe in advertising

F'd Ad Fridays: In Israel, ice cream melts YOU!

Spoiler: The make sexy time.

I get the concept. I just don't think it works. But it's highly sexualized, so you'll want to watch it anyway.


Joya Nestle from Gravity on Vimeo.

By Geller Nessis/Publicis, Israel

Via Adrants