It's actually a very clever guerilla marketing stunt by Carlsberg. They packed a cinema with rough-looking bikers and left only two seats vacant for unsuspecting "nice" couples.
(via Illegal Advertising)
But it really bugged me. Probably because I'd feel intimidated too. And as I watched the couples who turned away, I couldn't help but imagine this kind of prejudice happening in a cinema full of African Americans in the deep south, or any other oft-maligned group of your choice.
Yes, the couple who sit deserve a beer for being open-minded. But what does that say about everyone else? That's what's F'd here.
Showing posts with label carlsberg. Show all posts
Showing posts with label carlsberg. Show all posts
Friday, September 23, 2011
Subscribe to:
Posts (Atom)