How would ad agencies prefer to depict women's body issues?

Copyranter shared a link about a challenge South Africa's Marie Claire put out to agencies there:

"We asked six advertising agencies to design posters that challenge our perceptions on what the perfect body is. Would any of  these campaigns alter the way you feel about your body? ‘We don’t all have the same body type but, regardless of this, we are all perfect. So, what is it going to take for you to love your body?’ says ed Aspasia Karras. What are your thoughts on the various campaigns?"

Here are mine:

This one by Jupiter Drawing Room is pretty good.

This other one by Jupiter seems a little weak.

TBWA's seems like I've seen it on a T-shirt or video a poster or something

Jesus, TBWA. Come up with something new already.

Not bad, Canvas Lifestyle. Not groundbreaking, but at least it tells a story.
(Fun fact: I did not know Barbie had pink permapanties)

Cool one from King James RSVP. Very Dovesque, but I like the copy.

Morbid and uncalled for, M&C Saatchi

Ogilvy, meanwhile, let a Client Services intern write and design their entry.

Which ones do you like? Which ones do you hate? And has any of these agencies come up with a new insight?

The return of the long-copy ad?

Oh, how I missed you. But is it any surprise that it is a agency self-promo? No, none at all. Copywriters can grow up to be Creative Directors too, don't you know.

Click to enlarge and read, if you have a spare half-hour...

I'm left cold by this one, though. It seems desperate. Plus, you're not supposed to talk about. Also, while it is a defence of branding as a creator of perceived value, it would also drive a smart consumer to generic products. Why not? They're all the same anyway. Why pay the agency?

From BBDO Brazil
Via Ads of The World