Volkswagen Golf: Saviour of hedgehogs

Hedgehogs are the common roadkill of Europe. The poor little bastards have the unfortunate habit of rolling into a prickly ball instead of running from danger — hardly a match for an oncoming car.



It's extremely cute, and a smart way to promote the new Golf's various safety features.

And in racially-charged Europe, it's even pro-immigrant! Because those cute little guys they show in close-up are actually African hedgehogs. I know, I used to have one.

This is a European hog.

Putting out cooking fires in urinals

I've heard of this "drinking and frying" issue before, but it was in Wales. Guys were going home wasted, putting bacon, sausage or eggs on the stove, then passing out and allowing the grease to ignite.

I guess Kiwi men have the same weakness for late-night eggs'n'bake. So this campaign by the NZ government uses heat-reactive urinal stickers to remind men — while they're peeing out that last pint — to grab some takeout on the way home instead. (How appetizing!)

Via Creative Criminals

I think late-night junk food takeout joints here in Canada should take advantage of this issue in their POP marketing: "poutine saves lives"

In the short term, anyway...

Ah yes, the "kid in bubble wrap" cliché...

I'll admit it. I've had this idea come up in creative sessions about family safety issues on many, many occasions.

via AOTW

But do you know why we don't end up using it? Because GIS, that's why.

When your "there's a better way..." concept is already a tired cliché in stock photo libraries and mommy blogs, it's time to start over. 

And not just with different materials, either...

F'd Ad Fridays: Is it a warning or a "how to" ad?

Via imgur