In case you ever wondered what species went into Filet-O-Fish

This really unfortunate ad from Leo Burnett, Saudi Arabia, has the answer.

(According to Wikipedia, it's actually Pollock or Hoki.)

But I'll never be able to look at one of those things the same way again.

Via Ads of The World

The only thing I like about this McDonald's ad is its ending

And I mean that in two senses. The ending did not, luckily, end up with the child catching a fry-hungry fish. And after 30 seconds of unrelenting sap, I was relieved when it was finished.

And this is coming from a man who takes his son fishing every week. Without fries.

Via Copyranter

Parents of young kids: How terrifying is this coffee ad?

Via adwomen.org

I get that this ad by Leo Burnett, Hong Kong, supposed to be funny. But if the bus driver is in such bad shape, I don't think another cup of coffee is the answer. As both a parent and a road safety social marketer, I hate being reminded of real life problems like this in a silly consumer ad.