F'd Ad Fridays: Is "Facebook Official" a joke or what?

Everything about this video screams "parody".

The opening.

The hair.

The androgyny. (And the hair.)

The cheesy moves. (And the hair!)

The token diversity. (And my God! The hair!!!)

The dance moves.

The product placements.

And the Rebecca Black league dancing.

When Adland's Dabitch first shared it, I assumed it was a joke. Then I hoped it was one. Then I prayed.

Then I read this article on Perez Hilton:

Is this a joke? This has to be joke.

TELL US THAT THIS IS JOKE!

It's been a long time since the world has had a talented, relevant, five-piece boy band thrusted into their face, and perhaps with good reason. There's some much to live up to - NKOTB, BSB, NSYNC - how could any newbie group every dream of competing. Maybe with a little help from a former boy band member…

Lance Bass would like to introduce you to his new boy band, Heart2Heart. Their first single, Facebook Official, hit the web this week, and it's getting a lot of attention … because people are trying to figure it out!

What is this? Is it a parody? An homage to 2Gether, perhaps? Or has Lance fallen into RB-Rebbecca Black territory? You know, like, he's completely serious with this - the video, the costumes, the horrifying lyrics - and people will jump on board only because the enjoy the sheer ridiculousness of it!

Nobody can tell if ex-'N Syncer Bass is serious or not. Everyone from Queerty to Business Insider is speculating. And that's kind of brilliant.

See more at the band web site